iluminada+ consulting company
I wanted to iluminada+’s website to evolve beyond a digital business card into a trust-inspiring, lead-converting hub. Where La’Nita can invite her clientele to connect with her business and her story. She was already putting in the work. My goal was to showcase that in a compelling way for iluminada+ to grow its customer base and expand its network. To co-create a bridge between expertise and opportunity.
Role
UX/UI design, content strategy, accessibility consulting
Focus Areas
Information architecture, responsive design, color contrast optimization, keyboard navigation, alt-text and semantic structure, brand integration, competitive analysis
Challenge
Balancing an evolving scope with a tight deadline became the core design challenge — keeping the process creative, but grounded. We had an invested interest in the site being at least WCAG AA compliant and for La’Nita to be about to make site updates herself.
Approach
First, I wanted to understand how iluminada+’s website would support La’Nita in supporting the needs of prospective and existing clients. Understanding the client journey of why and how to hire her services. Next, I compiled a competitive analysis, a mood board, and balanced business and client objectives by mapping journeys. I prioritized iluminada+’s value propositions and information hierarchy, then how to translate La’Nita’s voice into visual form.
In the final walkthrough, La’Nita saw the vision she’d held since the beginning finally take shape. Success was measured by new visitors reaching out after exploring the site.
After launch, Iluminada+ saw a noticeable increase in engagement and inquiries. Clients praised how easy the site was to navigate and how clearly La’Nita’s expertise and experience was reflected. This work represents how accessibility and good design are inseparable. How personality isn’t sacrificed for professionalism. How my clients feel empowered to engage with their audience more through different media.