iluminada+ consulting co
La’Nita, founder of Iluminada+, helps people and teams grow. She partnered with me to create a strong identity and website that brought her vision to life.
La’Nita wished to invest in a growing brand. One that could house different services, such as holistic wellness, even though they didn’t exist yet. We prioritized a modular approach starting with the emotional core leading to brand expression.
Background
Role
Visual design, illustration
Focus Areas
Logo design, brand strategy
Approach
I wanted to see what my client envisioned, to feel it. If she could share that experience with me, then I could translate it to the page. We clarified iluminada+’s core emotions, values, and verbs. This was the first image iluminada+ would be associated with.
Iluminada+’s identity was vibrant, dynamic, and grounded. I explored these directions through the possible typography, shape language, and color palate. First, I dove into competitive analysis. Understand what defines and differentiates iluminada+ from her competitors. Then, I applied my learnings to my client’s identity.
Final design
The final design balanced geometry with playfulness and elegance—forward motion of a breaking dawn. Warm earth tones and calming teals grounded the brand, while flexible subheads allowed for future offerings.