Atlassian visual designs
Reimagining identity, one illustration at a time.
Atlassian revealed their latest iteration of their visual identity, replacing the single figure carrying the world to illustrative lettering, where both parts need the other to function. These “Ace” designs supported local events in the Bay Area. These illustrations were an exercise in creativity and flexibility. They are still available on Atlassian’s online shop
Data tells the story
Each strand shows 8,600 potential customers interested in Jira Software in 2018. Only one in hundreds finishes the journey — the rest fade where we lose their focus and their business.